Video produced by Mobaderat Initiative -2015

Born in Egypt, Heba elCheikh is an outdoor art producer, cultural manager, Thai masseuse, and travel and life experience writer.

She studied French, translation, and journalism and in 2012 she had her Masters in Arts Management, with focus on community arts and evaluation at Utrecht School of the Arts, the Netherlands. In 2015, she published her thesis: Community Arts Evaluation Practices in Egypt, Lap Lambert Academic Publishing. In 2016-17, she becomes a Clore Fellow.

In 2011, She co-founded Mahatat for contemporary art. Believing in the democratization of the arts, the cultural leader aims at decentralizing the arts making them available to everyone, through arts in public spaces and community arts projects. Her working experiences range from culture management and facilitation, curating and producing art in public spaces, interpreting and journalism (radio and print media) to website editing. In 2009, she co-founded The “Journey cultural Group” in Alexandria, aiming to promote youth creativity and critical thinking through culture and arts.

Having traveled to Morocco, France, Spain, Kenya, Italy, England, Belgium, Germany, Syria, Indonesia, Thailand, and the USA, Heba ElCheikh published fieldwork-based articles in French and Arabic weeklies and magazines and covers arts and traveling, and tackles local community lifestyle, culture, and legacy.

Human well-being has always been her concern in life. After a two-day training in traditional Thai Massage, an alternative and holistic treatment, by the inspiring meditator and masseur Amr Maghraby, She was delighted to discover that her interest into increasing the well-being reaches beyond the intellectual impact and the arts, to the physical and psychological levels. She was positively overwhelmed by the discovery of the great feeling of helping people to boost their energy and wellbeing by using the powerful, yet the direct and simple force of my hands.
Inspired and motivated She traveled to Thailand in October in 2013 to complete her advanced Thai Therapeutic Massage course to become a certified masseuse. She had the chance to be trained by the humble and great therapists of the Old Northern Medicine Hospital of Chiang Mai .